RUN FOR THE SUN
Branding, Signage and Social Media Design
RUN FOR THE SUN
LOGO DESIGN
I took on the role, and first got to understand what the goal of the event was. The team
and myself got to understand who our demographic was, and what they were like. We brainstormed ideas, and gathered that something representing "a brighter future in the city" is what our audience wanted to feel. With this phrase being our driving force, I started to roll out the ideas.
and myself got to understand who our demographic was, and what they were like. We brainstormed ideas, and gathered that something representing "a brighter future in the city" is what our audience wanted to feel. With this phrase being our driving force, I started to roll out the ideas.
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We sent the logos out. Got great feedback, and let our audience choose.
Now we had to finalize colours. We had to reflect our message of "a brighter future in the city" but
encourage activeness. We researched colour moods from a spiritual and scientific view.
I experimented with a few palettes, and then I found the one:
Now we had to finalize colours. We had to reflect our message of "a brighter future in the city" but
encourage activeness. We researched colour moods from a spiritual and scientific view.
I experimented with a few palettes, and then I found the one:
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SOCIAL MEDIA DESIGN
To increase awareness of the event to generate more donations, I created Social Media visuals to grab our audience.
A Facebook cover photo was created for the charity's page. We rotated through a few to keep things fresh and to
remind our audience.
A Facebook cover photo was created for the charity's page. We rotated through a few to keep things fresh and to
remind our audience.
SIGNAGE DESIGN
I designed two 9 foot banners for the event to show our thanks to the sponsors.
Sunnybrook Next Generation and Tinnerman Wealth Group
Sunnybrook Next Generation and Tinnerman Wealth Group
WAYPOINT DESIGN
On the 5km Run/Walk, participants have to know exactly where they are going through the trail.
It takes you from Sir Casimir Park, through the Humber Bay and back. I designed these navigational
markers for the runners.
It takes you from Sir Casimir Park, through the Humber Bay and back. I designed these navigational
markers for the runners.
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