Nike x Play-Doh: Just Doh It.
Reimagining icons of sneaker culture through nostalgia and play. The collab we didn’t know we needed.
overview
A conceptual collaboration between Nike and Play-Doh that transforms three classic Nike silhouettes into tactile, sculpted art pieces. The campaign celebrates creativity, nostalgia, and the playful side of sneaker culture.
Objectives
Fuse Nike’s cultural authority with Play-Doh’s creativity.
Engage audiences across generations.
Spark conversation through a witty twist on Nike’s iconic slogan.
By twisting “Just Do It” into “Just Doh It” the work merges nostalgia with modern sneaker culture. Bold visuals highlight three silhouettes—Air Max 95, Dunk High, and Air Force 1—each reimagined with tactile Play-Doh textures.
Air Max 95
Neutral tones + lime accents, highlighting the iconic layered design.
Dunk High
Bold green/cream palette, paying homage to basketball heritage.
Air Force 1
Minimal monochrome, spotlighting timeless simplicity.
campaign extension
A conceptual collaboration between Nike and Play-Doh that transforms three classic Nike silhouettes into tactile, sculpted art pieces. The campaign celebrates creativity, nostalgia, and the playful side of sneaker culture.